Art Marketing Coach

Hello! Well I have finally finished my Art Marketing Coach website. To get to the website: www.artmarketing/gallerymarilee.com

I will be giving information on my coaching program and new events as they come up. I will also be posting articles of interest. Here is the first article:



ARE YOU AFRAID TO TALK
ABOUT YOUR ART?
DO YOU WANT TO SELL
YOUR ART OR HOPE IT WILL
FLY OFF THE WALL?

I was just like you when I decided to put
my art out there. It was a big step to expose
my hard work to the public.

What if no one likes it? Am I charging too
much after all I am not well known. Oh well
my art should sell itself. Yeh!

I probably had more excuses, anything to not
take that big step forward. Well, I took the big
step of starting to go to art fairs. I would put up
my paintings on the grids and settled into a seat.

I was waiting…
for the customers to roll in. They did, they
walked by looked at the paintings and left.
No sales! Not one nibble!

WHAT WAS I DOING WRONG
OR NOT DOING?

My mistake was that I didn’t engage the
customer and connect them to my art. I
watched my next-door neighbor, seeing the
people walk away with his paintings. Was
his work better than mine? No I don’t
think so.

Wait…
He was talking to his customers.
Me…
What can I say to them?
Courage….
It takes courage to go up to a total stranger and start to talk about your art.


But that’s what I started to do. Now
when someone comes near my booth
and looks the least bit interested at
what is hanging on my grids,

I start a conversation….

You do not need to start with
the price, or even talk about
the painting.

You need to build a relationship
with that person. You can ask
them if they are enjoying the
festival.

What…
had they enjoyed the most?

What…
kind of paintings they like.

Since the time is short that they
will stay in your booth, you
can now look at the painting they
have been admiring.

Tell …
them the story as to how and
where you painted it. Why you chose
that subject matter, and maybe the color
scheme.

Now I greet my customers whether at
an art fair or at my gallery. I encourage
them to sign my guest book. I make
sure they have my business card or
brochure, usually both.

You can improve your sales by
building a relationship with prospective
customers simply by saying ‘Hello”.
Of course following that up with
some simple conversation.

Learn to not be afraid to be positive
about your artwork. You need to
show your passion and energy for
your work.

GO PRACTICE!



(Please forward this article to another artist.)

Marilee Stockman
Art Marketing Coach
949-689-8982
www.artcoach@artcoaching/gallery.com